registration IS CURRENTLY CLOSED - JOIN THE WAITLIST below!

Join an intimate group of fellow stationers on a mastermind journey to transform your stationery business. 

experience

The stationery mastermind

the stationery mastermind experience

Say no more, I’m in!

this is your time to shine and
take control of your dream business

As a 10-year stationery veteran, I love coming alongside other stationery designers to work through their business and address specific topics that they may be struggling with or want to grow in.

I truly believe that it helps to have a mentor or coach that has been in your shoes and knows the ins and outs of your industry. This is especially true of the stationery industry because it is so niche.

So whether you are struggling to grow your business and leave your full time job; always second guessing your pricing; looking to expand into a new area of your stationery business; I would love to work with you to make that happen!

Hi, I'm Heather!

designer + founder + dreamer

Meet your mastermind instructor and small biz cheerleader

the heart behind why I do what I do

12-weeks of lessons and learning

10 stationery specific topics + 2 guest educators. Each week we will walk through lessons vital to your stationery business.

weekly assignments and tasks

Grab your favorite pen. These aren't watch and leave lessons. We'll dive into your specifics and start implementing.

personalized business recommendations

At the end of the mastermind, you will receive personalized business recommendations based on our time together.

bonus
resources & templates

Don't reinvent the wheel! Grab my supplied templates and resources that I use in my own stationery business!

facebook group
& accountability group

Designed as a support group for your fellow mastermind stationers. Brainstorm and support in between lessons.

resouces-icon

post mastermind e-mail support

I am available for questions and support 6 weeks following the mastermind to make sure you're on the right track with your business!

I can’t wait to begin!
Sign me up!

what's included in the mastermind

how to know if this stationery mastermind is right for you

are you a stationer that is struggling in more than one area in your business?

are you looking for accountability on growing your business like you've always dreamed?

do you feel like you are working your life away but your business doesn't seem to be going anywhere?

do you want an extra set of eyes from a seasoned stationer in your business to help with areas you're struggling with?

are you ready to get to know other stationers and learn and grow alongside them?

heck yes, i'm so in!

what you can expect each week

run down

what we will cover

week 1

Workflows and Systems
Being a designer or an artist may come easy to you, but sometimes running an actual business may not. Behind every successful business is a well oiled set of systems in place. Let’s get these systems up and running for you as a stationery designer. 

week 2

Pricing and Proposals
Let’s talk numbers, how much should you be charging, what should your profit percentage be for each project, what should you be doing with your money? We’ll cover all the bases to make sure you meet each proposal head on with confidence. 

week 3

Legal
Some of the most important things you can do for your business is help protect it. We’ll be bringing in a guest educator to chat about contracts, sub-contracts and other legal requirements we need to make sure we have as stationers.

week 4

Ideal Clients/Niche
Just about everything in your business should revolve around your ideal client. How can you “talk” to your ideal client on social or your website if you haven’t figured out who they are yet. Let’s break down who your ideal client is so all of your efforts can be more fruitful. 

week 5

Website + Branding
Now that we’ve defined your ideal client, let’s figure out how we can implement that into your website and branding for a cohesive and impactful message that resonates with your audience and brings your dream clients in again and again. 

week 6

Booking + OnBoarding
Outlining your booking and on-boarding process helps create an amazing client experience as well as an easy rinse and repeat process for both you and your clients to make sure nothing is missed. Let’s lay out a process that works for you and your business.

week 7

Pinterest / Marketing
Probably one of the most valuable but underutilized marketing tools in the stationery industry is Pinterest. We will bring in a guest educator to guide us through how to effectively and easily make Pinterest work for us as stationers. 

week 8

Print + Production
The bread and butter for stationers. Where to source your products, outsourcing vs. in-house, so many options. We will cover all the details involved with print and production and how to put together the best resources for you and your business.  

week 9

Specialty Services
Every wonder how to start incorporating some of the specialty services into your wheelhouse? Wax seals, deckled edging, letterpress, vintage stamps and more. Learn how to integrate these services in your business in a way that has your clients asking for them over and over again.

week 10

Scaling + Hiring OR
Wedding Collections
You get to choose! Based on our group, we will decide if we want to cover scaling + hiring as a stationer and what that looks like or an in-depth training on how to develop a wedding collection for your stationery business. 

week 11

Upselling / Day of Items OR Flat Lay Styling
You get to choose! Based on our group, we will decide if you want to cover learning how to upsell and promote day of items to your already existing clients to increase your income or an in-depth training on how to style and photograph your stationery flat lays. 

week 12

Business Goals
Where do you see your business a year from now? Let’s dive deep and lay the framework for your goals and dreams for your stationery business. This way we can make the most of our 12 weeks together when you know what goals you are working towards.

who doesn't love amazing bonuses!?

--> Dubsado Template Library <--
--> Canned E-mail Templates <--
--> Stationery E-Mail Sequences <--
--> Business Trello board Templates <--
--> Profit Percentage Calculator  <--
--> Production Partner Resource Guide <--
--> Other fun surprises along the way! <--


In addition to our 12-week mastermind and live lessons with me, you will also have full access to my personal resource library for the tools and templates I use in my own stationery business everyday!

Dubsado Template Library
Canned E-mail Templates
Stationery E-Mail Sequences
Business Trello Board Templates 
Profit Percentage Calculator
Production Partner Guide
Other fun surprises along the way!

01. When does the mastermind start and how long does it go?

answer:

The mastermind runs from Wednesday, January 6, 2021 - Wednesday, March 24, 2021. Prior to the mastermind beginning you will receive some on-boarding information and instructions for our first lesson. 

02. How many people will be in the mastermind group?

answer:

The goal of this mastermind is to be more intimate so we can all get to know one another and our businesses. The mastermind will have 10-12 participants. 

03. How will the format of the mastermind be laid out?
answer:

This mastermind will be fully online for the duration of the 12 weeks. We will meet weekly via Zoom calls for our lessons (approximately 2 hours). The remainder of the lessons, assignments and resources will all be housed in an online mastermind portal.  

04. Do I need to block out a set time each week?
answer:

Yes, we will meet online every Wednesday, starting on January 6 from 12pm-2pm (EST.). These sessions will have replays available to you, but to maximize your investment and takeaway, it is highly recommended that you attend every lesson live.

05. I just started my stationery business, is this a good fit?
answer:

If you’re ready to hit the ground running, these lessons will get you on the right track to set up your stationery business properly from the start. You will truly get as much out of it as you put into it. This mastermind will *not* go over design techniques (composition, typography, etc). It will cover the business aspects of running a successful stationery business.  

06. I’m looking to grow my stationery business to the next level, is it a good fit?
answer:

Yes, even if you already have a good start on your stationery business, these lessons will help you to refine and grow your business by streamlining your processes, defining and marketing to ideal clients and raising your profit margins to help bring you to that next level. 

01. DO I NEED TO BE IN THE WEDDING INDUSTRY FOR THIS COURSE?
answer:

Absolutely not! While some of the course talks about wedding invitations + stationery, every single module and resource can be used and beneficial to all stationery designers! Whether you do events, corporate, or a mix of it all!

frequently asked questions

Yes, even if you already have a good start on your stationery business, these lessons will help you to refine and grow your business by streamlining your processes, defining and marketing to ideal clients and raising your profit margins to help bring you to that next level. 

06. I’m looking to grow my stationery business to the next level, is it a good fit?

If you’re ready to hit the ground running, these lessons will get you on the right track to set up your stationery business properly from the start. You will truly get as much out of it as you put into it. This mastermind will *not* go over design techniques (composition, typography, etc). It will cover the business aspects of running a successful stationery business.  

05. I just started my stationery business, is this a good fit?

Yes, we will meet online every Wednesday, starting on January 6 from 12pm-2pm (EST.). These sessions will be recorded, but to maximize your investment and takeaway, it is highly recommended that you attend every lesson.

04. Do I need to block out a set time each week?

This mastermind will be fully online for the duration of the 12 weeks. We will meet weekly via Zoom calls for our lessons (approximately 2 hours). The reminder of the lessons, homework and resources will all be housed in an online mastermind portal.  

03. How will the format of the mastermind be laid out?

The goal of this mastermind is to be more intimate so we can all get to know one another and our businesses. The mastermind will have 10-12 participants. 

02. How many people will be in the mastermind group?

The mastermind runs from Wednesday, January 6, 2021 - Wednesday, March 24, 2021. Prior to the mastermind beginning you will receive some on-boarding information and instructions for our first lesson. Absolutely not! While some of the course talks about wedding invitations + stationery, every single module and resource can be used and benefit stationery designers as a whole! No matter whether you do events, corporate or any other type of stationery. Or a mix of all! 

01. When does the mastermind start and how long does it go?

Wondering if this is the right fit? Have a few more questions?

shoot me an email

I'd love to chat!

hello@thecultivatedcreative.com

questions?