A comprehensive course and resources for the stationery designer

the stationery business roadmap

introducinG

So you’ve made the decision to become a stationery designer? That is so exciting! I am truly so happy for you on this amazing adventure that awaits you! Or maybe you’ve been doing this for a little while now, but are still a bit overwhelmed and are struggling to keep your head above water? Don’t worry, we’ll get you to that place in your business that you’ve always dreamed of!

There are so many ins and outs of running a business, and more specifically, a stationery business. I have spent the last decade learning, researching, and investing in my own stationery business to learn these ins and outs. During that time, I noticed a huge hole in our industry, education specifically for stationery designers. While there are a few amazing resources that have come up over the last few years, there was still a major lack in online education. 

Enter, The Cultivated Creative’s Stationery Business Roadmap, a course dedicated to educating and empowering stationery designers just like you. This in-depth course is broken into 4 sections comprised of 12 total modules to help walk you through every aspect of starting and sustaining a successful stationery business. 

the stationery business roadmap

you are strong. you are a business owner. you've got this!

Say no more, I’m in!

this is your time to shine and
take control of your dream business

Welcome, friends! I am so excited you’re here. I started my own stationery business almost 10 years ago as a newlywed in the spare bedroom of mine and my husband’s home. I had just graduated with a degree in graphic design and walked into the corporate world doing marketing and design. I was so excited to work with some amazing people and learn and grow while I was there, but I knew my heart ached for more. 

I painstakingly researched and learned. I made mistakes and then learned some more. This was back before there were Facebook groups and local entrepreneur communities to learn and grow with. Online education was not even a thing at that point, much less something specifically for stationery designers. Even today with online education in its prime, education for stationery designers lacked; and I knew it was time for that to change. So I’m so excited to introduce to you The Cultivated Creative’s signature course, The Stationery Business Roadmap.

Hi, I'm Heather!

Heather O'Brien Design & The Cultivated Creative

designer + founder + dreamer

Meet your course instructor and small biz cheerleader

the heart behind why I do what I do

ready to take control of your biz?

here are all the details!

How do you know if this course is right for you?

This course will give you all the tools, knowledge and confidence you need to start or grow your stationery business 

stop playing small; you were meant for more

The Stationery Business Roadmap will walk you through the backend of setting up your business and ensuring that you are crossing your t’s and dotting your i’s as a business owner. It will also help you grow as a designer and stationer, teaching you the tricks of the trade and how to take your beautiful designs and turn them into actual printed pieces for your clients with the best resources and techniques in the industry. 

Are you a calligrapher wanting to add stationery design to your wheelhouse? You better believe this is the perfect spot for you! All of the stationery secrets in one spot (from a 10-year stationery veteran)!

Are you sitting in your cubicle dreaming of starting a stationery design business one day, but have no clue where to even begin? This is 100% for you. This course will walk you from A to Z.

Do you already own a stationery design business, but feel like you're still struggling to keep your head above water to bring in clients and make ends meet? Oh, friend. This course will accelerate what you have already started so you can start booking your ideal clients (again and again) and run your dream business to its full potential.

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What's included in the course:

12 modules

12 in-depth modules that will walk you through every aspect of your stationery business

worksheets

Module worksheets to allow you to actually do the work that you're learning along the way.

host access

Questions along the way?
I am available by email or
our private Facebook group!

resources & templates

Don't reinvent the wheel! Grab my supplied templates that I use in my own stationery biz!

private facebook group

Join a community of course insiders & follow along on
lives and Q&A sessions!

resouces-icon
partner-freebies-icon

module partner freebies

We've partnered up with some amazing biz bosses and they are dishing out some awesome freebies!

I can’t wait to begin!
Sign me up!

all of your course modules

Getting Started/Business Set Up

Finding the key resources and production partners to team with is pure gold. You can design these beautiful pieces all day long, but when it comes to producing those designs, if you have no clue where to send them for print or production or what you should be paying as a wholesaler, your business can crumble quickly.

module partner:
Printswell Fulfillment

Resources & Production

Module 3

You send off a pretty design to a printer, and they reply with this: "I need that in an EPS format with a ⅛” bleed, outlined text and converted to CMYK." The stationery industry loves to use all of these acronyms and terms and throw them around like confetti, let’s walk through all the industry basics so you can roll with the lingo! 

module partner:
Society for Creative Founders

Stationery Industry Basics

Module 2

This will cover all of the boring, yet extremely important, details of starting your stationery business. This is not your hobby, this is a business and it needs to be treated like one! Trust me, Uncle Sam will agree. We will walk through how to get your business set up properly and legally so we can move on to all the fun stuff! 

module partner:
The Creative Law Shop

Module 1

Modules 4-6:
Your Numbers

Modules 1-3:
Your Basics

CMYK

Finances & Budgeting

Anyone here want to be a used car salesman?? No, I didn’t think so. However, there are ways to work with your clients and upsell to them without them even realizing it. And in turn, raising your bottom line. Let’s learn to upsell without being salesy. 

module partner:
Artisaire

Upselling & Revenue Streams

Module 6

Now that your panic attack of finances and budgeting has calmed, we can move on to how to determine what you should be and should not be pricing your products and services. And even better, how to present them to prospective clients without hesitation. It has been proven that confidence sells. And when you are confident with how you are pricing yourself, your booking rate will show the proof.

module partner:
The Cultivated Creative

Pricing & Proposals

Module 5

No one wants to talk about money, but there is no avoiding it in business. And you know what, that’s ok. Successful businesses talk about their money, a lot. Whether it’s with a financial advisor, an accountant, or a trusted friend. You have to make sure you set your business up for financial success. You set goals and budgets for your family, why should your business be any different?

module partner:
Brooke Olsen Consulting

money

Module 4

Modules 7-9:
Your Business

Modules 4-6:
Your Numbers

calculator
revenuestreams

Website & Branding

This is what I would call your second bread and butter of your business. When you have systems and automation in place for your business, it can run like a well-oiled machine, even when you’re on vacation! Learn how I set up my business with systems and automation, and in turn cut my time on projects in half, while doubling my bottom line. 

module partner:
Dubsado

Systems & Automation

folder

Module 9

 Now it’s time to get into some of the nitty gritty of designing. Learn the ins and outs and secrets of setting up Adobe InDesign to layout your designs with ease, with help from Illustrator and Photoshop. And then learn how to take those designs and present them in a visually appealing way to wow your client.

module partner:
SC Stock Shop

Programs & Mockups

Module 8

With technology these days, we only have split seconds to captivate our viewers and potential clients when they come to our website or social media. It needs to be good.  Let’s walk through some of the best principles to make sure your brand is cohesive and speaks to your ideal client and that your online presence is set up like a home that welcomes them right on in. 

module partner:
Heather O'Brien Design

Module 7

Modules 10-12:
Your Clients

Modules 7-9:
Your Business

mockups

Finding Your Clients & Niche

Do not skim over this one! I honestly feel like I have saved the best for last. You may think this is a topic you don’t “need.” But oh honey! It may not be obvious that your business needs it, but YOU sure do. Being an entrepreneur can be hard and lonely. Learn how to genuinely network in communities and online to help you not only grow as a business, but as a person. 

module partner:
Creative @ Heart

Networking & Growing

Module 12

So now you’re ready to start some marketing for your business and get your name out in front of your ideal clients. Let’s walk through some of the different options of advertising and marketing and determine what would be right for your business and how much you should be spending on it.  

module partner:
Vanessa Kynes

Advertising & Marketing

megaphone

Module 11

Ok, so now you’ve gone through all of the details of setting up your biz, learning about production, systems and more, and you’re ready to go. Well, wait -- where are my clients?? How do I find them? They key is to set yourself up so they find you. Let’s define your niche and ideal client and make sure you’re targeting them without them even knowing it.

module partner:
Heather O'Brien Design

Module 10

Modules 1-3:
Your Basics

Modules 10-12:
Your Clients

OUR MODULE PARTNERS

I am SO excited to introduce our module partners! We have teamed up with some amazing businesses to make sure you have the best resources available as you are working your way through The Stationery Business Roadmap. Each module partner has amazing resources and freebies just waiting for you inside!  

I need this, sign me up!

the investment

GIVE ME THE PLAN!

$349

Option 2

3 monthly payments of

I'm so in!

$997

Option 1

*By purchasing this masterclass, you are agreeing to our course terms and conditions.

“This sounds great, but I’ve got questions!”

Keep reading, I’ve got your answers!

02. Is this course good for someone who has already started a stationery business?
answer:

Absolutely! As creatives, we are never done learning. Some of my best advice in these modules comes from things I learned later on in my business as it grew. Plus, it’s always nice to get someone else's perspective on how they run their business, even for the simple things!

03. I haven’t started my stationery business; is this course right for me?
answer:

Yes! This course would be perfect for you. The 12 modules walk you through how to get your business up and going all the way through the ins and outs of actually running a stationery business. If I had something like this when I was starting out, I don’t even want to know how many less hours I would have spent on Google or with trial and error!

04. ARE ALL OF THE MODULES AVAILABLE RIGHT AWAY OR WILL THEY BE RELEASED INDIVIDUALLY?
answer:

You bet! As soon as you sign up, you will have access to all 12 modules at your convenience. I do highly recommend watching them in order though as I have structured them in such a way that they build off one another. 

05. Can I purchase individual modules?
answer:

Due to the setup of the course, the modules build off one another and are vital to watch them as a whole, so individual modules aren’t available for purchase. 

06. How long will I have access to the course?
answer:

You'll have access for the lifetime of the course, The Stationery Business Roadmap, and a guaranteed 24 months after you purchase. 

01. DO I NEED TO BE IN THE WEDDING INDUSTRY FOR THIS COURSE?
answer:

Absolutely not! While some of the course talks about wedding invitations + stationery, every single module and resource can be used and beneficial to all stationery designers! Whether you do events, corporate, or a mix of it all!

frequently asked questions

You'll have access for the lifetime of the course, The Stationery Business Roadmap, and a guaranteed 24 months after you purchase. 

06. How long will I have access to the course?

Due to the setup of the course, the modules do build off one another and are vital to watch them all as a whole, so individual modules aren’t available for purchase. 

05. Can I purchase individual modules?

You bet! As soon as you sign up, you will have access to all 12 modules to watch as you like. I do highly recommend watching them in order though as I have structured them in such a way that they build off one another. 

04. Are all of the modules available right away or will they be released individually?

Yes! This course would be perfect for you. The 12 modules walk you through how to get your business up and going all the way through the ins and outs of actually running a stationery business. If I had something like this when I was starting out, I don’t even want to know how many less hours I would have spent on Google or trial and error!

03. I haven’t started my stationery business;
is this course right for me?

Absolutely! As creatives, we are never done learning. Some of my best advice in these modules comes from things I learned later on in my business as it grew. Plus, it’s always nice to get someone else's perspective on how they run their business, even for the simple things!

02. Is this course good for someone who has already started a stationery business?

Absolutely not! While some of the course talks about wedding invitations + stationery, every single module and resource can be used and benefit stationery designers as a whole! No matter whether you do events, corporate or any other type of stationery. Or a mix of all! 

01. Do I need to be in the wedding industry for this  course?

I am implementing some really great things now to protect my business and provide a better and even higher level customer experience, like refining the proofing processes and mockups, and streamlining my workflow to uplevel my client experience and justify higher prices. Chatting with you during our coaching call was invaluable, plus all of your canned emails were a great resource as well! The course was very well put together and very thorough leaving no stone unturned.

ashley elizabeth designs

When I first signed into the course I was blown away by the amount of content and helpful downloads! Heather literally takes you step by step! I love how everything is broken into sections. I have been a stationery designer for 6 years now but I know learning from others is so helpful. I'm so excited to make a list of everything I want to implement into my business now. Thank you, Heather, for sharing your gift with others!!!

andi's invites

Wondering if this is the right fit? Have a few more questions for us?

shoot me an email

I'd love to chat!

hello@thecultivatedcreative.com

questions?