A comprehensive course to help you grow and thrive as a stationer

the stationery business roadmap 

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So you’ve made the decision to become a stationery designer? That is so exciting! I am truly so happy for you on this amazing adventure that awaits you! Or maybe you’ve been doing this for a little while now, but are still a bit overwhelmed and are struggling to keep your head above water? Don’t worry, we’ll get you to that place in your business that you’ve always dreamed of!

There are so many ins and outs of running a business, and more specifically, a stationery business. I have spent the last decade learning, researching, and investing in my own stationery business to learn these ins and outs. And I won't lie, it's been down right hard, when I started there weren't Facebook groups or courses, I had to learn everything the hard way.

And that is where the idea for The Stationery Business Roadmap was born, an all-inclusive course dedicated to educating and empowering stationery designers just like you. This course is broken into 8 sections comprised of 29 lessons (and countless templates + resources!) to help walk you through every aspect of starting, sustaining, and thriving with a successful stationery business. 

the stationery business roadmap

done-for-you resources so you don't have to reinvent the wheel!

Say no more, I’m in!

no more second guessing yourself
take control of your dream business

"I now run my wedding invitation business full time and have scaled it to a six figure business in less than 2 years."

I joined Stationery Business Roadmap when I first decided I wanted to start offering invitations. I was a calligrapher and knew nothing about stationery design or production. This course walked me through every single thing I needed to know to get my business running and Heather was always willing to answer questions well after I finished the course. I now run my wedding invitation business full time and have scaled it to a six figure business in less than 2 years. I attribute so much of my business’s conception and success to this course - it truly is comprehensive! If you want to start a business in the world of stationery, SBR is 100% the place to start.

elisabeth, raise your words design

ready to take control of your stationery biz?

here are all the details!

Welcome, friends! I am so excited you’re here. I started my own stationery business over 11 years ago as a newlywed in the spare bedroom of mine and my husband’s home. I had just graduated with a degree in graphic design and walked into the corporate world doing marketing and design. I was so excited to work with some amazing people and learn and grow while I was there, but I knew my heart ached for more. 

I painstakingly researched and learned. I made mistakes and then learned some more. This was back before there were Facebook groups and local entrepreneur communities to learn and grow with. Online education was not even a thing at that point, much less something specifically for stationery designers. Even today with online education in its prime, education for stationery designers lacked; and I knew it was time for that to change. So I’m so excited to introduce to you The Cultivated Creative’s signature course, The Stationery Business Roadmap.

Hi, I'm Heather!

Heather O'Brien Design & The Cultivated Creative

designer + founder + dreamer

Meet your course instructor and seasoned stationer!

the heart behind why I do what I do

How do you know if this course is right for you?

Are you a calligrapher wanting to add stationery design to your wheelhouse? You better believe this is the perfect spot for you! All of the stationery secrets in one spot (from a 11-year stationery veteran)!

Are you sitting in your cubicle dreaming of starting a stationery design business one day, but have no clue where to even begin? This is 100% for you. This course will walk you from A to Z on what it takes to start, grow and thrive as a stationer.

Do you already own a stationery design business, but feel like you're still struggling to keep your head above water to bring in clients and make ends meet? Oh, friend. This course will accelerate what you have already started so you can start booking your ideal clients (again and again) and run your dream business to its full potential.

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 "Work smarter, not harder. Definitely recommend this course 15/10"

Making the decision to purchase this roadmap was EXACTLY what I needed for my stationery business. I was trying to juggle everything on my own and create new systems because I felt like I had to as a creative person, but I learned very quickly that it takes a village to help you grow. This course helped me do exactly that! The topics and different steps to take that Heather talks about was so easy to understand and helped me transition it into my own way. After going through this course I have implemented and invested in a CRM, email platform and redefined my process which is working wonders for me. Work smarter, not harder. Definitely recommend this course 15/10

Heather, hsr graphics

"Even as a seasoned stationer or 10 years I learned how to better streamline my process"

I am implementing some really great things now to protect my business and provide a better and even higher level customer experience, like refining the proofing processes and mockups, and streamlining my workflow to uplevel my client experience and justify higher prices. Plus all of your canned emails were a great resource as well! The course was very well put together and very thorough leaving no stone unturned.
The depth and breadth of the information provided is amazing. Even as a seasoned stationer or 10 years I learned how to better streamline my process and have booked several clients with my new workflow.

Ashley, ae invitations

"When I first signed into the course I was blown away by the amount of content and helpful downloads!"

When I first signed into the course I was blown away by the amount of content and helpful downloads! Heather literally takes you step by step! I love how everything is broken into sections. I have been a stationery designer for 6 years now but I know learning from others is so helpful. I'm so excited to make a list of everything I want to implement into my business now. Thank you, Heather, for sharing your gift with others!!!

andi, ANdrea cernin

This course will give you all the tools, knowledge and confidence you need to start or grow your stationery business 

stop playing small; you were meant for more

The Stationery Business Roadmap will walk you through the backend of setting up your business and ensuring that you are crossing your t’s and dotting your i’s as a business owner. It will also help you grow as a designer and stationer, teaching you the tricks of the trade and how to take your beautiful designs and turn them into actual printed pieces for your clients with the best resources and techniques in the industry. 

What's included in the course:

partner-freebies-icon

lifetime access

You will lock in for all future update and additions! We are never done learning, new lessons will be uploaded along the way as they become available!

29 video lessons

Each lesson covers a specific aspect of your stationery business in-depth.

worksheets

Lesson worksheets to allow you to actually do the work that you're learning along the way.

one-on-one access

Questions along the way?
I am available by email or
our private Facebook group!

resources & templates

Don't reinvent the wheel! Grab my supplied templates that I use in my own stationery biz!

stationery community

Join a community of course insiders for support and questions along the way!

resouces-icon

I can’t wait to begin!
Sign me up!

all of your course lessons

all of your 

Social Media + Pinterest
 Benefits of Blogging as a Stationer
Maximizing your SEO 
Networking & Growing 

Don't let all your work be in vain or thrown away on expensive marketing. Let's dive into some tried and true strategies grow your business to its full potential.

Your Strategy

Photography + Flat Lays
Starting a Wedding Collection

We all know photography can make or break it! We'll chat about how to work on your own flat lays and photography as well as what it looks like to start a wedding collection!

Your Designs

Booking and Project Workflow 
 InDesign + Client Mockups 
 Photoshop Tutorials 
Printing + Production

We'll get into the logistics of working with your programs and getting them off screen and into your clients hands! Plus fun tips and templates on making your mockups seamless and easy! 

Your Process

Finding Your Clients & Niche
Client Experience 

They WHY behind what we do. Let's figure out WHO your ideal client is, so you can in turn market to them and book them over and over again and treat them to an experience that blows them away!

Your Client

Dubsado Setup for Stationers 
Using Trello for Task Management 
Supporting Systems 

I am a sucker for a good system, it is what has allowed me to scale my business while working less! Let's get these important systems running for your stationery business!

Your Systems

Setting Goals + Planning
Branding Your Business
Building Your Website

The backbone of your business, what keeps you from roaming around aimlessly, let's get a business plan and some goals together and go over details about branding + websites!

Your Business

Finances + Bookkeeping
 Pricing Structures
 Pricing Breakdown
 Pricing for Profit
 Setting up Packages in Dubsado
 Building Proposals in Dubsado
Upselling & Revenue Streams


No one wants to talk about money, but there is no avoiding it in business. We'll dive DEEP into finances, budgets, pricing and proposals to set you up for success.

Your Numbers

Business Setup + Taxes
Contracts
Stationery Industry Basics
Vendors + Suppliers 

Let's cover your bases (and your hiney!) as we dive into getting your business correctly and legally set up so you can hit the ground running! We'll also cover some of the ins and outs of being a stationery designer!

Your Basics

 course lessons

the investment

$249

Option 2

3 monthly payments of

Option 1

$697

enrollment closed

enrollment closed

*By purchasing this course, you are agreeing to our course terms and conditions.

Look for open enrollment Spring 2022!

1-time payment of

“This sounds great, but I’ve got questions!”

Keep reading, I’ve got your answers!

02. Is this course good for someone who has already started a stationery business?
answer:

Absolutely! As creatives, we are never done learning. Some of my best advice in these lessons comes from things I learned later on in my business as it grew. Plus, it’s always nice to get someone else's perspective on how they run their business, even for the simple things!

03. I haven’t started my stationery business; is this course right for me?
answer:

Yes! This course would be perfect for you. All of the lessons walk you through how to get your business up and going all the way through the ins and outs of actually running a stationery business. If I had something like this when I was starting out, I don’t even want to know how many less hours I would have spent on Google or with trial and error!

04. ARE ALL OF THE lessons AVAILABLE RIGHT AWAY OR WILL THEY BE RELEASED INDIVIDUALLY?
answer:

You bet! As soon as you sign up, you will have access to all 29+ lessons at your convenience. I do highly recommend watching them in order though as I have structured them in such a way that they build off one another. 

05. Can I purchase individual lessons?
answer:

Due to the setup of the course, the lessons do build off one another and are vital to watch them as a whole, so individual lessons aren’t available for purchase. 

06. How long will I have access to the course?
answer:

You'll have access for the lifetime of the course, The Stationery Business Roadmap, and a guaranteed 24 months after you purchase. You will also receive any future updates and/or additions!

01. DO I NEED TO BE IN THE WEDDING INDUSTRY FOR THIS COURSE?
answer:

Absolutely not! While some of the course talks about wedding invitations + stationery, every single lesson and resource can be used and beneficial to all stationery designers! Whether you do events, corporate, or a mix of it all!

frequently asked questions

You'll have access for the lifetime of the course, The Stationery Business Roadmap, and a guaranteed 24 months after you purchase. You will also receive any future updates and/or additions!

06. How long will I have access to the course?

Due to the setup of the course, the lessons do build off one another and are vital to watch them all as a whole, so individual lessons aren’t available for purchase. 

05. Can I purchase individual lessons?

You bet! As soon as you sign up, you will have access to all 29+ lessons to watch as you like. I do highly recommend watching them in order though as I have structured them in such a way that they build off one another. 

04. Are all of the lessons available right away or will they be released individually?

Yes! This course would be perfect for you. All of the lessons walk you through how to get your business up and going all the way through the ins and outs of actually running a stationery business. If I had something like this when I was starting out, I don’t even want to know how many less hours I would have spent on Google or trial and error!

03. I haven’t started my stationery business;
is this course right for me?

Absolutely! As creatives, we are never done learning. Some of my best advice in these modules comes from things I learned later on in my business as it grew. Plus, it’s always nice to get someone else's perspective on how they run their business, even for the simple things!

02. Is this course good for someone who has already started a stationery business?

Absolutely not! While some of the course talks about wedding invitations + stationery, every single module and resource can be used and benefit stationery designers as a whole! No matter whether you do events, corporate or any other type of stationery. Or a mix of all! 

01. Do I need to be in the wedding industry for this  course?

Wondering if this is the right fit? Have a few more questions for us?

shoot me an email

I'd love to chat!

hello@thecultivatedcreative.com

questions?