A comprehensive course to help you grow and thrive as a stationer
the stationery business roadmap
2024 ENROLLMENT CLOSED
hop on the waitlist to get notified when enrollment opens!
So you’ve made the decision to become a stationery designer? That is so exciting! I am truly so happy for you on this amazing adventure that awaits you! Or maybe you’ve been doing this for a little while now, but are still a bit overwhelmed and are struggling to keep your head above water? Don’t worry, we’ll get you to that place in your business that you’ve always dreamed of!
There are so many ins and outs of running a business, and more specifically, a stationery business. I have spent the last decade learning, researching, and investing in my own stationery business to learn these ins and outs. And I won't lie, it's been down right hard. When I started there weren't Facebook groups or courses, I had to learn everything the hard way.
And that is where the idea for The Stationery Business Roadmap was born, an all-inclusive course dedicated to educating and empowering stationery designers just like you. This course is broken into 8 sections comprised of 30 lessons (and countless templates + resources!) to help walk you through every aspect of starting, sustaining, and thriving with a successful stationery business.
the stationery business roadmap
done-for-you resources so you don't have to reinvent the wheel!
Say no more, I’m in!
no more second guessing yourself
take control of your dream business
ready to take control of your stationery biz?
here are all the details!
Welcome, friends! I am so excited you’re here. I started my own stationery business over 14 years ago as a newlywed in the spare bedroom of mine and my husband’s home. I had just graduated with a degree in graphic design and walked into the corporate world doing marketing and design. I was so excited to work with some amazing people and learn and grow while I was there, but I knew my heart ached for more.
I painstakingly researched and learned. I made mistakes and then learned some more. This was back before there were Facebook groups and local entrepreneur communities to learn and grow with. Online education was not even a thing at that point, much less something specifically for stationery designers. Even today with online education in its prime, education for stationery designers lacked; and I knew it was time for that to change. So I’m so excited to introduce to you The Cultivated Creative’s signature course, The Stationery Business Roadmap.
Hi, I'm Heather!
Heather O'Brien Design & The Cultivated Creative
designer + founder + dreamer
Meet your course instructor and seasoned stationer!
How do you know if this course is right for you?
Are you a calligrapher wanting to add stationery design to your wheelhouse? You better believe this is the perfect spot for you! All of the stationery secrets in one spot (from a 13-year stationery veteran)!
Are you sitting in your cubicle dreaming of starting a stationery design business one day, but have no clue where to even begin? This is 100% for you. This course will walk you from A to Z on what it takes to start, grow and thrive as a stationer.
Do you already own a stationery design business, but feel like you're still struggling to keep your head above water to bring in clients and make ends meet? Oh, friend. This course will accelerate what you have already started so you can start booking your ideal clients (again and again) and run your dream business to its full potential.
This course will give you all the tools, knowledge and confidence you need to start or grow your stationery business
stop playing small; you were meant for more
The Stationery Business Roadmap will walk you through the backend of setting up your business and ensuring that you are crossing your t’s and dotting your i’s as a business owner. It will also help you grow as a designer and stationer, teaching you the tricks of the trade and how to take your beautiful designs and turn them into actual printed pieces for your clients with the best resources and techniques in the industry.
What's included in the course:
lifetime access
You will lock in for all future update and additions! We are never done learning, new lessons will be uploaded along the way as they become available!
30 video lessons
Each lesson covers a specific aspect of your stationery business in-depth.
worksheets
Lesson worksheets to allow you to actually do the work that you're learning along the way.
one-on-one access
Questions along the way?
I am available by email or
our private Facebook group!
resources & templates
Don't reinvent the wheel! Grab my supplied templates that I use in my own stationery biz!
stationery community
Join a community of course insiders for support and questions along the way!
I can’t wait to begin!
Sign me up!
all of your course lessons
all of your
Social Media + Pinterest
Benefits of Blogging as a Stationer
Maximizing your SEO
Networking & Growing
Don't let all your work be in vain or thrown away on expensive marketing. Let's dive into some tried and true strategies grow your business to its full potential.
Your Strategy
Photography + Flat Lays
Starting a Wedding Collection
We all know photography can make or break it! We'll chat about how to work on your own flat lays and photography as well as what it looks like to start a wedding collection!
Your Designs
Booking and Project Workflow
InDesign + Client Mockups
Photoshop Tutorials
Printing + Production
We'll get into the logistics of working with your programs and getting them off screen and into your clients hands! Plus fun tips and templates on making your mockups seamless and easy!
Your Process
Finding Your Clients & Niche
Client Experience
They WHY behind what we do. Let's figure out WHO your ideal client is, so you can in turn market to them and book them over and over again and treat them to an experience that blows them away!
Your Client
Dubsado Setup for Stationers
Complete Workflows Setup
Using Trello for Task Management
Supporting Systems
I am a sucker for a good system, it is what has allowed me to scale my business while working less! Let's get these important systems running for your stationery business!
Your Systems
Setting Goals + Planning
Branding Your Business
Building Your Website
The backbone of your business, what keeps you from roaming around aimlessly, let's get a business plan and some goals together and go over details about branding + websites!
Your Business
Finances + Bookkeeping
Pricing Structures
Pricing Breakdown
Pricing for Profit
Setting up Packages in Dubsado
Building Proposals in Dubsado
Upselling & Revenue Streams
No one wants to talk about money, but there is no avoiding it in business. We'll dive DEEP into finances, budgets, pricing and proposals to set you up for success.
Your Numbers
Business Setup + Taxes
Contracts
Stationery Industry Basics
Vendors + Suppliers
Let's cover your bases (and your hiney!) as we dive into getting your business correctly and legally set up so you can hit the ground running! We'll also cover some of the ins and outs of being a stationery designer!
Your Basics
course lessons
the investment
$249
Option 2
3 monthly payments of
Option 1
$697
CLOSED
CLOSED
*By purchasing this course, you are agreeing to our course terms and conditions.
2024 ENROLLMENT CLOSED
1-time payment of
“This sounds great, but I’ve got questions!”
Keep reading, I’ve got your answers!
frequently asked questions
is this course right for me?
Absolutely! As creatives, we are never done learning. Some of my best advice in these lessons comes from things I learned later on in my business as it grew. Plus, it’s always nice to get someone else's perspective on how they run their business, even for the simple things!
Yes! This course would be perfect for you. All of the lessons walk you through how to get your business up and going all the way through the ins and outs of actually running a stationery business. If I had something like this when I was starting out, I don’t even want to know how many less hours I would have spent on Google or with trial and error!
You bet! As soon as you sign up, you will have access to all 30 lessons at your convenience. I do highly recommend watching them in order though as I have structured them in such a way that they build off one another.
Due to the setup of the course, the lessons do build off one another and are vital to watch them as a whole, so individual lessons aren’t available for purchase.
You'll have access for the lifetime of the course, The Stationery Business Roadmap, and a guaranteed 24 months after you purchase. You will also receive any future updates and/or additions!
Absolutely not! While some of the course talks about wedding invitations + stationery, every single lesson and resource can be used and beneficial to all stationery designers! Whether you do events, corporate, or a mix of it all!
frequently asked questions
You'll have access for the lifetime of the course, The Stationery Business Roadmap, and a guaranteed 24 months after you purchase. You will also receive any future updates and/or additions!
Due to the setup of the course, the lessons do build off one another and are vital to watch them all as a whole, so individual lessons aren’t available for purchase.
You bet! As soon as you sign up, you will have access to all 30 lessons to watch as you like. I do highly recommend watching them in order though as I have structured them in such a way that they build off one another.
Yes! This course would be perfect for you. All of the lessons walk you through how to get your business up and going all the way through the ins and outs of actually running a stationery business. If I had something like this when I was starting out, I don’t even want to know how many less hours I would have spent on Google or trial and error!
is this course right for me?
Absolutely! As creatives, we are never done learning. Some of my best advice in these modules comes from things I learned later on in my business as it grew. Plus, it’s always nice to get someone else's perspective on how they run their business, even for the simple things!
Absolutely not! While some of the course talks about wedding invitations + stationery, every single module and resource can be used and benefit stationery designers as a whole! No matter whether you do events, corporate or any other type of stationery. Or a mix of all!