We all feel more connected to purchase from other humans, than just a business front and a cute logo. Your ideal clients are exactly the same and they are searching for connection. You just need to give it to them.

The Artful Marketing of Brand Storytelling

John is a Texas based wedding and brand photographer, podcaster, business coach and lover of all things coffee and cheesecake. (yes, especially coffee cheesecake) He's a work-from-home dad who believes in living a life that provides success in business, freedom in schedules, and most importantly time to spend with the ones you love while doing the things you love. He's a husband, dad of 3, and a constant student of all life has to teach him.

He believes that growing mindsets make the biggest impact in our lives and businesses, and focuses on that in his coaching and through hosting the Wisdom in the Tangents Podcast.

John Mansfield | All Heart Photo

Styled shoots can elevate your brand—but only if they're done with intention. In this session, you'll learn how to approach styled shoots strategically—from choosing the right collaborators to maximizing exposure and turning your participation into real bookings. We'll cover planning tips, red flags, how to protect your time and budget, and how to ensure your work actually gets featured and seen.

Behind the Scenes of Styled Shoots: How to Make Them Worth Your Time

Heather is a stationery designer and educator that has a heart for creating fully branded experiences through wedding stationery for her couples and helping equip and empower stationery designers and creatives through education and resources at The Cultivated Creative.

Heather O'Brien | Heather O'Brien Design

Step into the world of luxury live event calligraphy. In this session, Amanda shares how to transform your creative services into elevated, high-ticket experiences through live activations. Learn how to seamlessly integrate this profitable stream into your business and position yourself as a premium artist brand that clients are eager to book.

Live & Luxe: Elevating Your Brand with On-Site Calligraphy

Amanda Reid is a modern calligrapher, live event artist, and founder of Amanda Reid Designs, a luxury calligraphy studio based in Austin, TX. She specializes in on-site personalization for corporate activations, influencer events, and weddings, offering services like engraving, gold foiling, and more. As a former Doctor of Physical Therapy turned full-time creative entrepreneur, Amanda is passionate about blending artistry with strategy, and empowering other creatives to build profitable, purpose-driven businesses. She is also the host of the Luxury Calligrapher Retreat and a proud advocate for diversity in the creative industry.

Amanda Reid | Amanda Reid Designs

Your website should do more than look good — it should work for you. In this session, you’ll learn how to manage and update your Showit site with confidence using smart systems, strategic pages, and streamlined workflows. Walk away with tips to simplify your site, elevate the client experience, and turn visitors into bookings — all while staying true to your brand.

From Pretty to Profitable: Smart Systems for Your Showit Website

With Grace and Gold is an award-winning brand and web design studio serving creative small business owners through elevated, conversion-driven design. Since 2014, With Grace and Gold has expertly crafted custom brands and Showit website designs — as well as customizable Showit website templates — for more than 15,000 small businesses worldwide. Known for designs that are as strategic as they are beautiful, With Grace and Gold helps creatives confidently grow their businesses with purpose, clarity, and ease.

Kelly Zugay and Andra Barkey 
 With Grace and Gold

Design more efficiently by getting the most out of your Adobe Illustrator workspace. We'll share custom shortcuts just for stationers, tricks you may not know, and how to work faster and more profitably (because time = money!) in Illustrator!

Illustrator Hacks + Shortcuts Every Stationer Should Know

Design by Laney has taught hundreds of thousands of creative entrepreneurs to run more efficient, profitable businesses. With a focus on paper people, we love to teach design, client management, and efficiency within your business. We're based in Denver, CO and love all things yellow and especially our studio pup, Bodie.

Laney Ruddell | Design by Laney

In this dynamic session, Aleya Harris shares how to use story-driven strategies to connect emotionally with customers and elevate your stationery business. Learn how to turn your brand into a magnetic narrative that inspires loyalty, drives sales, and stands out in a crowded market—before a single product is sold.

Speaking Your Clients’ Language: Storytelling and Messaging for Creatives

Aleya Harris is a dynamic Strategic Storytelling Consultant, marketing executive, and bestselling author of Spark the Stage. As the CEO of The Evolution Collective and a former Google Vendor Partner, she helps entrepreneurs and brands unlock their potential through authentic storytelling and impactful communication. Aleya’s work has transformed businesses from the inside out—shaping cultures, marketing, and messaging with purpose and power."

Aleya Harris | The Evolution Collective Inc.

Ready to take the leap to expand your semi-custom collection to include even more products? I used to be hesitant to add new products to my collection, because I wasn't sure I could keep it all organized. And now? I have a robust product collection that includes everything from save the dates to thank you cards, vow books, and guestbooks. I’ve packaged up my entire step-by-step process that allows me to easily add new products to my semi-custom wedding collection, and now it’s all yours!

Rinse and Repeat: Building a System for Launching New Stationery Products

"Hi there! I’m Valerie–a coastal Alabama wife and mom-of-two, six-figure entrepreneur, small biz educator, and BRIDES Magazine featured stationer. After designing stationery for my own wedding over a decade ago, I took photographs of my leftover invitations and posted them for sale on Etsy. Little did I know, posting those invitations on Etsy was the single step that led me to building my six-figure stationery brand, Betty Lu Paperie. Now, I’m ready to spill the tea on how you can profoundly grow your wedding stationery business and increase your productivity and success.

Valerie Freeman | Betty Lu Designs

Learn how to grow and automate your creative business with email marketing. I’ll walk you through why email marketing is so powerful, how to get started with Flodesk, and the exact steps to begin automating your emails. You’ll also get a free, done-for-you Flodesk template so you can hit the ground running!

Flodesk for Creatives: Beautiful Emails That Build Your Business

Sally is a wedding invitation designer specializing in handcrafted letterpress stationery on eco-friendly, handmade paper. After building a successful invitation business, she now offers educational content for stationers — sharing hands-on creative techniques like printmaking and vintage stamps, while also helping small businesses reach their full potential through smart automations and sustainable marketing strategies.

Sally Thompson | SAL Studios

Learn how to price your live calligraphy and engraving services using a project-based model that reflects your true value and premium offerings — not just your hours. We’ll cover how to craft clear, compelling proposals that convert inquiries into bookings and protect your time, energy, and expertise.

Pricing for Live Event Artists: Confidently Charging for Your Time and Talent

Marie Coleman-Johns is a former marketing VP turned calligrapher and engraving artist specializing in live event personalization for brand activations and corporate events. She partners with brand clients and marketing agencies to create memorable on-site experiences by customizing products and VIP gifts that drive impact and brand loyalty. Marie is also the author of The Calligrapher’s Rate Book Template and calligraphy workshop instructor in the Philadelphia area.

Marie Coleman-Johns | Maiden September

Ordering your first letterpress print can be scary - but don't worry, we've gotchu! We'll discuss paper types (and their pros and cons), Pantone colors, file set up, timelines (why things take so long), and discuss common terms that printers use when communicating. You'll be set up for success to order your first letterpress or die cut job and feel confident offering letterpress and die cutting to your clients.

Setting Yourself up for Success for Your First Letterpress Order

Cara Jo Knapp is a luxury invitation designer, letterpress printer, expert figurer-outer, and owner of Knapp Design Co. Knapp Design Co. specializes in providing their high-end clients with an experience that brings their personal touches, crazy ideas, and their needs to life through luxury paper goods and large-scale installations.

Cara Jo Knapp | Knapp Design Co.

“Let It Go to Grow: Transform Your Business by Delegating Effectively” is a powerful talk for overwhelmed entrepreneurs ready to reclaim their time and scale sustainably. Serial entrepreneur Nata Salvatori unpacks the mindset, myths, and money behind effective delegation—and shows how letting go of control is the first step to becoming the CEO your business needs. Packed with real-world examples, a proven framework, and practical tools, this session is your roadmap to growing without burning out.

Let it Go to Grow: Transform Your Business by Delegating Effectively

Nata Salvatori is a restorative coach, strategist, and founder of The Accidental CEO. She helps high-capacity entrepreneurs escape burnout by redesigning how they lead—without losing what makes their business special. Known for her calming presence and sharp insight, Nata blends identity work with strategic clarity to help leaders delegate, breathe, and grow.

Nata Salvatori | Accidental CEO

In this powerful session, we’ll break down the four types of customers that land on your website—and exactly how to guide each one toward hitting "buy." You'll learn the sneaky ways your site might be losing sales (yes, even with a gorgeous design), the truth about ideal client avatars, and the simple, strategic tweaks that build trust, boost order value, and turn casual browsers into loyal fans and paying customers!

The 4 Kinds of Customers That Land on your Website

Ayesha Santos is who you hire when you want a brand and website that’s built to actually sell—and look damn good doing it. With an eye for design that turns heads and a strategy that converts, Ayesha’s work isn’t just seen—it’s remembered. She’s the creative behind some of the most personality-packed, high-performing brands and Shopify sites in the game.
As the founder of Ayesha Santos Design Co., she blends playful visuals with powerhouse strategy to help e-commerce and service-based businesses stand out, sell more, and step confidently into their next stage of growth.

Ayesha Santos | Ayesha Santos Design Co.

Feeling maxed out and stuck in the weeds of your own business? It’s time to stop doing it all yourself — but hiring help can feel risky if you’re not sure where to start. In this session, Emily will show you how to confidently hire and onboard a virtual assistant the right way — so you avoid the most common missteps, delegate the right tasks, and finally get the support you need to scale.

Hiring a VA to Scale Your Stationery Business

Emily Reagan is a digital marketing strategist and founder of the Unicorn Digital Marketing Assistant School and the Digital Marketer’s Workgroup. She helps smart, underemployed women—like military spouses, moms, and career pivoters—learn the in-demand marketing skills to work online as unicorn digital marketing assistants. With 14+ years of experience behind the scenes of 100+ online businesses, Emily is passionate about helping women reclaim their professional identity, build flexible freelance careers, and support online entrepreneurs with high-value marketing services.

Emily Reagan  | Emily Reagan PR

Your voice deserves to go further than just the rooms you're in— let's make that happen through podcasting. Leveraging a podcast strategically allows you to use your voice to grow your business, expand your influence, and build a brand that works for you 24/7. In this workshop, you'll learn: Why podcasting is the secret weapon for building brand authority at scale. How to turn every episode into a visibility and opportunity magnet. What’s actually holding most podcasters back from brand momentum (and how to fix it). Whether you’re a current podcaster who isn’t fully leveraging your show, or you’re podcast-curious and wondering how to make it worth your time, this session is built to show you the real power behind the mic.

Build a Personal Brand That Speaks Without You in the Room

Haylee Gaffin is a podcast producer, strategist, and owner at Gaffin Creative, where she helps podcast hosts plan their podcast launch and create strategic content that serves their brand and audience. As the founder of Mic Check Society, a community for podcasters, and host of Clocking In Podcast, a podcast for professionals making their way in the working world, Haylee is on a mission to help hopeful podcast hosts grow their brand.

Haylee Gaffin | Gaffin Creative

Working with wedding planners can be a dream—or a challenge. In this session, Carley shares how to step confidently into your role as the expert, communicate your value, and establish clear, respectful boundaries from the start. You’ll learn practical scripts, red flags to watch for, and strategies for building collaborative planner relationships that benefit both sides.

You’re the Expert, Not the Assistant. How to set boundaries with Planners

Carley is the founder of a paper company that’s brought in over $1M in revenue and served 1,000+ custom clients. She knows what it takes to turn beautiful designs into a thriving business. Forget what you’ve heard—building a six-figure stationery brand gets to be easy and fun.

Carley Zuercher | Twocan Co.

My session will be broken down into 2 sections: The first section will go in-depth on how I manage all of my clients using Monday.com and the second section will explain the process I took to hire my first part-time assistant. I will also explain how Monday.com keeps both me and my assistant up-to-date on where we are with clients and what is needed of the other to keep things moving.

Managing Clients with Monday.com + The Process of Hiring the Perfect Assistant

I started Julia Kay Design in 2018 as a calligrapher but quickly transitioned to wedding invitation design. I am self-taught in everything I know and am so proud of the business I've grown today! I specialize in modern, bold and fun designs and am always itching to try out new printing techniques, colors, cuts, etc. When I'm not working, I'm spending time outside with our dogs, planning my own wedding (!!), working out, or cooking up a healthy dinner. My favorite aspect of owning a business is the flexibility it allows me to have to spend time with family, friends, and traveling. 

Julia Casolo | Julia Kay Design

Learn how to create a strategic, true-to-you mood board that goes beyond pretty pictures and becomes the foundation for a purposeful, on-brand photoshoot. In this session, Juliana will walk you through the full process—from defining your visual direction to translating it into styled imagery that tells your brand story and helps you connect with your dream clients. Whether you're DIYing or collaborating with a photographer, you'll leave with practical tools to turn your vision into scroll-stopping content.

Creating a Mood Board for Your Photoshoot: From Vision to Execution

Juliana Mary is an aesthetics strategist, marketing director, founder of The Styled Stock Shop, and commercial product photographer specializing in paper goods. Her work has been featured in Brides, Southern Living, Style Me Pretty, and Stationery Trends Magazine... just to name a few. Follow along @julianamary for flatlay inspiration, marketing hacks, and more or @thestyledstockshop to see the latest stationery mockups coming to The Styled Stock Shop. 

Juliana Mary | Juliana Mary & Co.

How do strategic entrepreneurs integrate AI within their client services, ethically and legally? From tips on how to avoid common pitfalls using AI to draft your contracts, to tips on when and how to disclose use of AI to your clients, we will be discussing the most strategic ways to integrate AI into your business, legally.

Using AI Ethically and Legally in Your Creative Business

Paige Hulse is the founder of Paige Hulse Law and The Creative Law Shop®, where she helps entrepreneurs build legally sound, enduring businesses. A former energy litigator turned serial entrepreneur, she specializes in intellectual property and business law for creatives worldwide. In 2024, she launched The Creative Law Foundry™, the first AI-supported contract builder for creative entrepreneurs. When she’s not advising clients, Paige can be found at Fairway Stables®, enjoying life with her husband and horses.

Paige Hulse | The Creative Law Shop

Learn how to create seamless repeat patterns in Procreate, perfect for stationery like invitations, envelope liners, and product packaging. Liz Kohler Brown guides you through sketching, inking, and layering techniques to create fluid, professional designs. Explore multiple color versions, discover how to prep your files for print or digital use, and get direct access to helpful design resources.

Creating Repeat Patterns in Procreate 

Liz Kohler Brown is a designer and hand letterer based in North Carolina who creates artwork for greeting cards, calendars, and a whole host of other products. Her work is sold worldwide in stores like Target, Minted, and Hawthorne Supply Co. She’s is an Etsy Star Seller and Etsy’s Pick and she loves helping other creatives around the world find their style and sell their work.

Liz Kohler Brown | Artist + Educator

Learn how to confidently guide your couples in selecting the perfect handmade paper for their wedding suite. In this 30-minute presentation, you’ll explore the differences between paper weights, fibers, color options, cost, and sustainable practices—along with real-world examples of digital, foil, and letterpress printing. Ideal for stationers and designers who want to elevate their offerings through intentional material choices.

Handmade Paper with Purpose: Choosing the Right Paper for its End Use

I've been making handmade paper for 8 years now and it never gets old! The art, the movement, the deckle edges, the colors, the experimenting and the final products I truly am passionate about. My curious mind never turns off.

Sharon Kopko | Pressed Paper