Elevate Your Invitation Flatlays with Floral Styling Tips by Juliana Mary

I am so excited to have a guest post by the flaylay queen herself, Juliana Mary! Juliana is sharing ways that you can step up your stationery flatlay game with florals. You can follow along with Juliana at Julianamary.com or thestyledstockshop.com.

As a wedding invitation designer, you know that creating a strong visual presence for your stationery is essential in attracting potential clients. And what better way to do that than by incorporating gorgeous florals into your flatlay styling? Here are some tips for using florals in your flatlay styling to showcase your wedding invitation designs:

Choose flowers that complement your design

When choosing flowers for your flatlay styling, it’s important to choose blooms that complement your wedding invitation design. For example, if your design is inspired by a bohemian style wedding, you might opt for wildflowers, pampas grass, and greenery. If your design is more traditional, you might go for classic blooms like roses and peonies. By choosing flowers that enhance your design, you can create a cohesive and visually appealing flatlay.

Play with color

Flowers come in a wide range of colors, making them a versatile styling element for your flatlays. Don’t be afraid to play with color to create a unique and eye-catching design. For example, you might choose flowers that match the colors of your design or go for a complementary color palette to make your stationery stand out.

Experiment with different arrangements

There’s no one right way to arrange your florals in your flatlays. Play around with different compositions and find the one that best showcases your wedding invitation design. You might opt for a natural, organic feel with loosely arranged florals or go for a more structured look with a symmetrical design. Whatever you choose, be sure to keep the focus on your stationery.

Add texture and dimension

Florals can add depth and texture to your flatlays, making them more visually appealing. Don’t be afraid to mix and match different types of flowers and greenery to create a dynamic and interesting design. You might also incorporate other elements, like ribbons or vintage books, to add even more dimension to your flatlays.

Keep it consistent

Consistency is key when it comes to branding, so be sure to keep your flatlay styling consistent across all of your images. This means using backgrounds that are similar in style, similar props, and a cohesive color palette. By keeping your styling consistent, you can create a recognizable and memorable visual identity for your brand.

Use natural light

Natural light is the best option for DIY flatlay photography, as it creates a soft and natural look. Position your flatlay near a window and experiment with different angles to find the best lighting for your stationery and florals.

Incorporating florals into your flatlay styling is a powerful way to showcase your wedding invitation designs and create a strong visual presence for your brand. By following the tips outlined above, you can create stunning flatlays that catch the eye of potential clients and make your stationery stand out online.

Invitation Styling for Hazelwood Paper Co.

If you have more questions or want to take your flatlay styling to the next level, consider hiring a professional stylist to bring your vision to life. I would be honored to work with you and help you create visually stunning flatlays that showcase your wedding invitation designs. Visit my website at julianamary.com to learn more about my services and see examples of my work. Together, we can create a visual identity for your brand that stands out and attracts your dream clients.