If you’ve been around the stationery block any amount of time, you know the buzz words of “wedding collection” also known as, pre-designed suites, semi-custom, and so on and so on.
If you haven’t, then in a nutshell, a wedding collection in a set or sets of wedding invitation suites where you have already pre-designed the look and layout of the suite and clients can purchase them and switch out the wording for their information and any other customizations you allow.
While there is a lot of up front work when it comes to getting a wedding collection up and running, there are lots of benefits that you can see for a while to come. One of the best benefits being that you sell these suites and spend way less time on them as you do custom suites as it is cutting out the full design process.
Most business structures do a mix of both custom and these pre-designed suites to help mix up their business structure as well as their target audience. And let’s be real, it’s also a nice mental balance to have a break from 100% custom day in and day out.
So today, I wanted to chat about probably one of the hardest, yet most rewarding things I have done with my stationery business, and that is expanding it from solely custom work to introducing a wedding collection line and how I did it.
For the first 6 or so years of my business, I was strictly custom work, working one on one with clients to design their suites from scratch. While I love doing that, and still do custom work, I started to see inquiries come in for couples who couldn’t quite afford my custom work, but loved my design and style and it was heartbreaking to have to turn them away.
That is when I decided to create a collection of my designs that couples could choose from that might fit their budget and timeline a little better, all while still getting to work with me and the designs they loved.
It took me probably a solid 6 months or more to launch my wedding collection. While this idea was starting to trend some amongst stationers, it wasn’t huge yet and I had absolutely ZERO guidance on how to accomplish it.
Where do I start, do I need samples, how do I price?
I spent months figuring this out prior to launching and even more months tweaking and learning from trial and error (lots of error) after launching.
Now that I have had my collection available for a few years, I can say that it is one of the best things I have done for my stationery business. This was my first taste of “expanding my revenue streams”. I no longer 100% relied on custom work to support my business. I now had this additional income stream for my business that also targeted a slightly different audience than my custom clients, opening my revenue capacity up.
And even while opening my revenue up more, I was able to handle and produce suites from my collection in half the time of my custom suites — because I was cutting out the several weeks and back and forth of custom designs. I only allow certain changes and modifications to my suites, so they really are straight forward.
My wedding collection has been a blessing to my business and my family and has also helped launch my business to that next level it needed. I know so many stationers in our industry have a wedding collection on their “to do” list, but it just sits there waiting as other things take priority.
It sits on your to-do list because you don’t know where to start and don’t have any guidance and don’t have 6+ months to figure it all out by yourself.
Well, friend, I am SO happy to introduce you to our new course in The Cultivated Creative community, How to Develop a Wedding Invitation Collection.
In this course, we walk through the following topics, leaving no stone unturned when it comes to getting your wedding collection out into the world!
I have poured all of my trial and error, lessons learned and tips and tricks that I learned while building and running my own wedding collection over the last 3 years.
This course is a wealth of knowledge for anyone who is even remotely interested in starting a wedding collection. I walk you through start to finish!
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