I wanted to chat about a topic that goes hand in hand with maximizing our efforts and not our time! How to repurpose your marketing content in 3 ways so you’re not reinventing the wheel each and every time!
This theory is super important for us as small businesses who manage #allthethings all by ourselves usually. And we just don’t have time to continually spit out new content on the regular, all while managing a full workload. Nobody has time for that, but of course, marketing content needs to be out there in some shape or form.
Ok, the content does have to come from somewhere. We do have to put in a bit of work to get it started, BUT then you can set it up to work for you over and over again. So for this example, I am going to start with a blog post. Let’s say you have decided to write 1 blog post a month, which honestly is feasible in about 2-3 hours. (not sure what you should write about as a stationer, check out my list of 52 blog post ideas for just $19!)
So let’s say you’ve written and published your blog post – now what? NOW we make it earn its keep.
I know, I know “I don’t have time to write and send newsletters every week”. Trust me, I get it. But guess what, you’ve already written the content. You’ve put in the work. So maybe you don’t send a newsletter to your subscriber list EVERY week, maybe you do every other week. So that’s 2x a month. Guess what, you can easily take that blog post you wrote, split it up into two newsletters, modify the salutation some, and bam! You’ve got two newsletters to send to your list with very minimal effort! OR you can even reverse the order and take newsletters you’ve written and repurposed them as blog posts (that’s what I do since newsletters are my main marketing effort here at TCC!)
This one is my favorite because we all know we should be posting on social media regularly, but half the time it gives us anxiety to think about what we should be posting about. I can easily take one of my blog posts and divide it up into 2-4 separate social media posts! If you’ve written a decent-sized blog post (maybe with some tips on how to properly address your guest list) you can space that out into several posts and almost create a mini-series for your posts! And guess what, the content is already written, you’re just repurposing!
Have you found that you are explaining the same things over and over again to your inquiries and/or new clients as you’re onboarding (how to format excel for envelopes, what do the different guest attire terms mean, how should I word this)? Well, if you’ve written a blog post on these items (which I recommend you do!) you can easily turn these into either an FAQ part of your website to direct them to or you could even include it in your onboarding emails to your clients that are auto-sent, answering their questions before they’re even asked! And you guessed it; the content is already written! That effort you put in back, in the beginning, has now come full circle to really work for you with minimal effort!
AND as a bonus! You can (and should!) be taking that blog post and creating 2-3 pins to put in the post so you can push that blog post over to Pinterest to keep on working for you!
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