I wanted to chat about your Pinterest boards and give some tips and tricks on how you can organize and create boards that work for and complement your business and work. Did you know that only 20-30% of the pins you pin to your boards need to be YOUR OWN. The other 70-80% can actually be other people’s pins! You don’t have to create millions of your own pins!
I know that sounds insane, but you actually want to mix in a lot of other pins with your work to help drive your traffic with other relevant content.
This is where it gets a little tricky.
How do you keep relevant content in there without pinning other stationers’ work?
Because while I’m allll about community over competition, when it comes to pinning pins on your Pinterest board, I don’t think that’s the spot for other stationery work and it honestly is only a disservice to your end goal there.
This is for YOUR stationery work and complementary work. So what exactly is complementary work, well – think about all of the other details that go into a wedding or event besides the stationery. Think about if you were planning your wedding (stationery aside) what would you be pinning? Florals, table setups, outfit ideas, color schemes, and on and on.
THAT is what complementary work is. So you will want to think about categories and boards that you can create and start pinning that 70-80% of the content. And from there you will weave in your 20-30% into those same boards (multiple times).
So let’s say for instance you have the following boards:
Summer Style Wedding
Large Lush Wedding Florals
Blue and Gold Weddings
And then you have an invitation suite that could fall into every one of those categories, you would pin it multiple times (preferably with different views, pics, etc) into ALL of those categories. You don’t have to just choose ONE board to put ONE pin in.
For instance, you can take one product, create 3 varying pins for it, and pin them to 4 boards and then all of a sudden you have 12 pins floating around Pinterest for that one product.
Now obviously, you want the board you put it in to actually make sense for what you’re pinning, but this is how you recycle and reuse your content over and over again. Curious about how to fully recycle your marketing content, hop on over to this blog post here!
Ialso recommended that you are naming your boards with logical names that people will search for. I know back in the day it was fun to create “cutesy” board names, but you want to make sure that you have the keywords in your title (and board description!) so Pinterest can pull that content in front of someone searching for it!
If you’re ready to revamp your boards and get pinning, grab my free list of 24 wedding board names below!
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